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BHAG`s What is a BHAG?
"A BHAG (pronounced bee-hag, shorthand
for “Big Hairy Audacious Goal”) is a 10-to-30-year objective — like a big mountain to climb — that
serves as a unifying focal point of effort, galvanizing
people and creating team spirit. It is crisp, compelling
and easy to understand." "A BHAG is based on a shared vision with thoughtful understanding, under a long term timeframe
and reflects the core values and core purpose of the declaring group." From the books Built to Last and Good to Great and www.jimcollins.comWhat is the difference between a good BHAG and a bad BHAG?
"The difference between a good and a bad BHAG is that bad BHAGs are set with bravado;
good BHAGs are set with understanding. Indeed, when
you combine quiet understanding of the three circles with
the audacity of a BHAG you get a powerful, almost magical
mix." Five criteria of
a good BHAG:
- Are set with understanding, not bravado.
- Fit squarely in the three circles of
your Hedgehog Concept.
- Have a long time frame—10 to 30
years.
- Are clear, compelling and easy to grasp.
- Directly reflect your core values and
core purpose.
From the books Built to Last and Good to Great and www.jimcollins.com What are some examples of BHAG`s?
- Twenty in Ten: Reducing America`s Gasoline Usage by 20% in the next 10 years
- Herman Miller: 100% Green Energy for power needs by 2020.
- Walmart:
Will sell 100 million compact fluorescent bulbs at Walmart and Sam`s
Club locations by the end of 2007 savings as much as $3 billion over
the lifetime of the bulbs for their customers
- Home Depot:
Offset all carbon emissions created in 2006 by the company headquarters
and part of the emissions created by associates commute to work and
business travel. The largest offset through reforestation in the U.S.
according to the Conservation Funds Go Zero Program.
- Google: Will house the largest corporate solar installation in the U.S. - 1.6 megawatts - enough for 1000 average California homes
- Alcoa: Reduce energy intensity by 10% by 2010 (draft measurement on web site)
What about BHAG`s in the Cleveland area? E4S asked the Northeast Ohio community to set energy BHAG`s at the January 16, 2007 E4S Third Tuesday Network Event. See the event details here. Does your organization have an energy BHAG? Post it on our online forum.
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